LION + WILD SWIM LAUNCH 2018

By Marcia B. - March 28, 2018



In today's market, very few swimsuit brands are memorable. It takes a lot for a swimwear line to be unique and differentiate themselves from other collections out there. Brands seem to follow the same wavelength and keep it safe with trending silhouettes and prints. However, there is always that designer that offers more than a bikini. Lion + Wild Swim is the perfect example in which swimwear becomes art.



When I came across this line, I knew I had to feature it on the blog. First off, they haven't launched yet, so I got a sneak peek to the daring and eye catching styles that are created by the designer, Heather Hilliard.  In her collection, she joins sporty details such as a racer backs balanced with  feminine ruffles. It's all about androgyny. 

Heather describes the collection as a blend between a tomboy vibe with a flare of girlishness, for example, the short sleeved rash guard style is accented with a peek-a-boo hem, or the racer back crop top with the playful seashell cut outs. These are all reflections of the designer's personal style. The talented designer also sources the best of fabrics, some coming from Cyprus, Greece. She is keen on offering the best of luxury swimwear. 


This collection is unique by it's own nature yet it is also reminiscent of Lee & Lani swimwear, which has similar cut outs and fun appliqué details in the same fashion as Lion + Wild Swim, however the latter is more current and youthful.  I am eager to see all the looks go live, as I'd like to explore the price points. 

Lion + Wild Swim is launching May 2018, follow them on Instagram to get previews on what is coming. 


More than swimwear, it is high fashion. As a bikini fashionista, I'm always on the hunt for swimwear brands that push the norm, it's all about having that editorial look on the beach. The high waist details paired with the sheer cuts out play on the feminine silhouette perfectly.

Additionally, the fun accents such as the sea shells and star appliqués make this collection fun, flirty and airy along with the adventurous neon palette. For those who like more subdued colors, there will be 4 solid earth tones available.



   Lookout for the launch in May 2018, follow Lion + Wild Swim

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11 comments

  1. I am still working on getting my bikini body...will def do a big reveal

    Glowyshoes's blog

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  2. omg love this bikinis!!!!!
    xx
    Mónica Sors
    MES VOYAGES À PARIS
    NEW POST: BEST OUTFITS FROM PARIS
    DON'T MISS: CASUAL WITH DRESS & SNEAKERS

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  3. These suits are crazy amazing!

    -Ashley
    Le Stylo Rouge

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  4. Wow, awesome swimwear!
    Have a lovely weekend :)
    Rosanna x
    Rose's Rooftop

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  5. wow, they're really original and cute, i love the purple one ^^
    xx

    http://freakmuffin.blogspot.com.es/

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  6. These swimsuits are certainly unique and have some great designs! I really like the colour pop UV colours and can see this brand being worn all summer long in Ibiza!
    Jaz
    xoxo
    https://www.thelifeofasocialbutterfly.co.uk

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  7. I loved the models with cutouts, each one more beautiful than the other. Have a great day!

    Blog Paisagem de Janela
    www.paisagemdejanela.com

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